New data has revealed the Cornish city of Truro now holds the distinction of being the UK's 'BDSM' capital.
Experts at the Talking Kinky podcast sorted through keyword searches for BDSM - an umbrella term for a variety of sex practices including bondage and discipline, dominance and submission, and sadism and masochism - and 1,500 related terms.
The analysis, for the period between February 2024 and January 2025, revealed that monthly 'BDSM' searches per 10,000 people in Truro totalled 3,074 - more than anywhere else in England and over four times the national average.